The module equips aspiring managers with the skills and techniques required to critically analyse contemporary organisations and to develop realistic, creative, and informed proposals for future strategic direction and change implementation.

Module aims

To develop knowledge and understanding of a range of practical strategic management tools for analysis, choice making and change implementation and how to critically select and apply them in a wide range of contexts

To enable students to use their analysis of contemporary organisations to develop persuasive, creative, realistic and informed proposals for an organisation’s future strategic direction and goals

To develop an understanding of different forms of strategising activity, the range of different strategy roles and the skill set required to be an effective  strategy practitioner

To enhance student employability by developing transferable skills such as researching, analysis, evaluation and decision making, presenting data, persuading and implementing